IFS Coatings in detail
Every measure, with the method and the date it was taken.
How we did it
The colour data lived in plugin fields and custom code that only a developer could change. Every page and address from the old site is kept or redirected permanently, so links from distributors, specifiers and search results still arrive.
The colour library is the heart of it. Thousands of colours and finishes are plain content files, and the finder lists 374 products, each with its data sheet, filtered by range, chemistry, finish, gloss and colour family. Add a colour in the editor and the filters, counts and data sheet links update themselves. Search opens from any page. The quote form works without a forms plugin. No code came across from the old server.
Before and after
- Main content on screen, mobileBefore3.2 sAfter1.4 s
- Core Web Vitals, real visitors, mobileBeforeFailedAfterPassed
- Active pluginsBefore45After0
- Page weight, home page, mobileBeforen/aAfter537 KiB, or about 4.4 MB when the hero video loads
- Colours and finishes in the libraryBefore1,000+After1,000+
How each figure was measured
- Main content on screen, mobile. Old site measured in PageSpeed Insights, November 2025. New site measured 28 October 2026, PageSpeed Insights lab test (Lighthouse 13.6.0), mobile profile, median of three runs. November 2025 and 28 October 2026.
- Core Web Vitals, real visitors, mobile. Google Chrome UX Report via PageSpeed Insights, home page, mobile, latest 28-day period. Real-visitor largest contentful paint 1.4 s and layout shift 0. November 2025 and 29 October 2026.
- Active plugins. Count of active plugins on the old WordPress install; the new site has none November 2025.
- Page weight, home page, mobile. Local Lighthouse 13.6.0, mobile profile, ifscoatings.com home page. The weight depends on whether the client's hero video is fetched during the run. Without it (19 requests) the runs were 542, 537 and 537 KiB on 2 November 2026 and 541 KiB on 3 November. With it (20 requests) they were 4,433 to 4,509 KiB on 30 October and 4,229 KiB on 3 November. A lab run on the command line, not a PageSpeed Insights one. The old site's weight was not recorded. For comparison, the median mobile home page in the HTTP Archive's July 2025 sample is 2,164 KB. 30 October to 3 November 2026.
- Colours and finishes in the library. Client's count. The same library moved across, and the finder lists 374 products, counted on the live page. 28 October 2026.
Last reviewed 29 October 2026.