OpenThrottle, a trade shop built without WooCommerce

A trade shop with six price tiers, approved accounts and Stripe checkout, built without WordPress or WooCommerce. Main content appears in 1.2 seconds in a mobile test, with no plugins to patch.

The OpenThrottle Powder home page, with the headline "Powder Coating Colors Built for Automotive Refinishers" over a close photograph of a powder coated wheel. — Fig. 1 The OpenThrottle Powder home page. Captured 29 October 2026 at 1280 px.

Client: OpenThrottle Powder
Sector: Automotive powder coatings
Live since: July 2026
Scope: E-commerce, Website, Customer accounts
Client approval: The client has seen and approved this study
Built with: Gatsby, Netlify Functions, Supabase, Stripe, Decap CMS
The live site: openthrottlepowder.com

The situation

OpenThrottle sells powder coatings to the automotive trade through approved accounts, with prices that fall across six tiers as quantity rises. The business already had a WordPress site, built before we were involved, and it was time for a redesign. It had no shop, and we turned it into one. The usual way to add a shop to WordPress is WooCommerce and a stack of pricing plugins.

What we did

We built the shop without WordPress or WooCommerce: static product pages, with sign-in, account approval and checkout as small functions.

We built it with Gatsby, Supabase and Stripe, host it on Netlify, and set up Decap CMS as the editor.

We re-check every price on the server at checkout.

Headline results

Main content on screen, mobileResult1.2 s
Performance score, mobileResult100
Plugins to patchResult0

A PageSpeed Insights report for openthrottlepowder.com on mobile, run on 2 November 2026 at 17:22. Performance, Accessibility, Best Practices and SEO each score 100, and Agentic Browsing scores 2 of 2. There is no real-visitor data yet. — PageSpeed Insights, mobile, openthrottlepowder.com, run on 2 November 2026 at 17:22. A single run. The site is too new for real-visitor data.

How each figure was measured

Main content on screen, mobile. PageSpeed Insights lab test (Lighthouse 13.6.0), mobile profile, median of three runs, homepage 28 October 2026.
Performance score, mobile. PageSpeed Insights lab test (Lighthouse 13.6.0), mobile profile, median of three runs, homepage 28 October 2026.
Plugins to patch. There is no WordPress and no WooCommerce 28 October 2026.

In detail: every measure and its method

Other case studies

IFS CoatingsEnterprise scale, product data, and a migration without losing a pageWhat it covered: WordPress migration, Website, The editor
Photograph: © Jess Shurte Photography & Dunedin Consort.
Matthew BrookSmall-site migration, self-editing, and design rangeWhat it covered: WordPress migration, Website, The editor
British Film Database (our own project)Data engineering, automation, and a site that maintains itselfWhat it covered: Data engineering, Website, Automation

Last reviewed 29 October 2026.

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